How about a three-quarters measure?

Last week, Soft-Core Sophistry implored the slacktivist community to not take any half measures in their quest to defeat intolerance toward the gay marriage issue.

In doing so, we suggested some of the obvious targets: anyone who donated money to California’s Proposition 8 (former Mozilla CEO and co-founder Brendan Eich’s sin), anyone who voted for Proposition 8, and anyone who voted for president before 2012, as every president in U.S. history was against gay marriage.

But now a juicier target has presented itself: OkCupid co-founder and current CEO Sam Yagan. Continue reading

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No half measures

For years now, people have tried to affect change in the world without doing much of anything, such as changing their Facebook profile picture to bring awareness to child abuse, or posting videos of Joseph Kony to bring awareness to the terrors he has inflicted.

This “slacktivism” has done little except make the person feel good about their action, which can lead to less actual positive contributions later.[1]

But now slacktivists have caught their white whale: they forced Mozilla co-founder Brendan Eich to step down as CEO. Continue reading